Carlsberg
A personal redesign of the renowned Carlsberg logo “I grew up in Copenhagen, the hometown of Carlsberg. For me, Carlsberg’s logo is Denmark’s single most important historic logo.” In 2018, Carlsberg’s logo was redesigned, and my initial reaction was “yes,” this change was much needed. The previous version dated back to 1971 and no longer […]
Chocoma
ChocoMa produces machinery tailored for artisans and semi-industrial manufacturers of chocolate pralines, confectionery, and bakery goods. During my tenure at Scandinavian Branding, I was asked to redesign the ChocoMa logo. We aimed for a redesign that retained elements of the old version but conveyed a stronger sense of warmth, roundness, and chocolate filling, while reducing […]
Müpa
Müpa is a Swiss flooring company founded by Kurt Müller in 1991 and is now under the direction of Daniel Ziegler. I custom designed the letters and executed the redesign of the Müpa logo during my time at the graphic studio Brunnergraf. Some of the considerations put into this redesign were aimed at simplifying it […]
Coca Cola
The Coca-Cola logo is iconic and one of the most recognizable brands worldwide. I wanted to learn from it by studying it’s shapes. Redrawing the existing version would have been too straightforward, so I set myself the challenge of creating a reasonable version on a single baseline. It was always a big mystery to me why the Coca-Cola logo needed to […]
Kurt Furrer
Kurt Furrer teaches art and craftsmanship. He offers courses in Watsu massages, stone carving, blacksmithing, and much more. It was my goal to shape the letters in a manner that gave the impression of being bent in iron while still maintaining a contemporary logo appearance. Return to logos Get in touch
Nadia
Nadia is a therapist and yoga instructor. She works consciously with both male and female energy – Yin and Yang – and it was very important to reflect this in the logo. The logo was created as a freelance project comisseded by Webbaumeister. This was probably the most challenging and complex brief I’ve ever had […]
Tribe
Tribe or Tribepower, as it is now called, offers Celtic Haka workshops. I was asked to design the logo in the style of the Celtic symbol, the “Green Man,” and incorporate the characteristic tongue known from Haka performances. Return to logos Get in touch
Gebrano
Gebrano is an innovative carpentry firm. They approached me with the logo “Gebrano” and expressed a wish for me to create a tagline incorporating the subjects of renovation, kitchens, baths, and custom closets, all made to measure. To include the key point “all made to measure,” I decided to turn it into a sentence. This […]
Broncestøberiet
“Broncestøberiet” is the largest Scandinavian bronze casting company. During the process, we found that using the original stamp from Leif Jensen from 1971 was the right choice. The sigil was carefully redrawn, and an orange was chosen to represent the bronze color. Return to logos Get in touch
Yoga Skulptur
“Yogaskulptur” is a small company that creates sculptures with yoga motifs. The client wanted a modern, constructed-looking logo that wasn’t bound to the look of the sculptures but a brand which could develop in all directions. Return to logos Get in touch