JongType

ChocoMa produces machinery tailored for artisans and semi-industrial manufacturers of chocolate pralines, confectionery, and bakery goods. During my tenure at Scandinavian Branding, I was asked to redesign the ChocoMa logo.

We aimed for a redesign that retained elements of the old version but conveyed a stronger sense of warmth, roundness, and chocolate filling, while reducing the emphasis on machinery. Additionally, we changed the color from blue to chocolate brown.

Before

After