Carlsberg
A personal redesign of the renowned Carlsberg logo “I grew up in Copenhagen, the hometown of Carlsberg. For me, Carlsberg’s logo is Denmark’s single most important historic logo.” In 2018, Carlsberg’s logo was redesigned, and my initial reaction was “yes,” this change was much needed. The previous version dated back to 1971 and no longer […]
Coca Cola
The Coca-Cola logo is iconic and one of the most recognizable brands worldwide. I wanted to learn from it by studying it’s shapes. Redrawing the existing version would have been too straightforward, so I set myself the challenge of creating a reasonable version on a single baseline. It was always a big mystery to me why the Coca-Cola logo needed to […]