Nadia is a therapist and yoga instructor. She works consciously with both male and female energy – Yin and Yang – and it was very important to reflect this in the logo. The logo was created as a freelance project comisseded by Webbaumeister.
This was probably the most challenging and complex brief I’ve ever had for a smaller project: the logo meant to depict a landscape with mountains, a unified man and woman, Yin and Yang, and a sunset. The client even provided a very beautiful drawing of it. Normally, I would advise the client to focus on one or two key elements, but in this case, I believe I managed to incorporate everything in a simple and clear way despite the complexity.
We decided to use her name „Nadia“ as the brand name, and I chose to use the first letter „N“ to create the logo mark. As mentioned before, the client wished for the logo to represent a landscape. I believe that I managed to incorporate both hills and valleys into the letter „N“ in a subtle way.
The sunset was achieved with a warm orange color, which also forms the head of the man. In Chinese philosophy, Yin is masculine and represents the sun, while Yang is feminine and represents the moon, so this aspect also aligned well with the brief.
